How did adidas TERREX hook new customers and inspire brand loyalty?
Adidas’s goal was simple – to excite and challenge their adrenaline junkie customers in a way they would have never expected.
The key was to find an unforgettable way to market TERREX, their line of outdoor apparel and accessories.
Adidas provided us with 360-degree footage capturing accomplished climbers Ben Rueck and Delaney Miller ascending the Delicatessen mountain in Corsica. We integrated this content with interactive, real-time 3D VR so that users feel like they’re part of Ben and Delaney's journey in a whole new way.
Jumping in and out of breathtaking 360 footage, the story unfolds and tension builds. Suddenly, Delaney slips - just a few meters away from the summit. That's when players are thrust into her shoes to complete the climb from a first-person POV, with their own two hands.
- Showcased in 50 TERREX shops across 10 cities in China
- Showcased at adidas’ Rockstars event
- Showcased at adidas’ Global Marketing Meeting of 800 Adidas executives in Germany.
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