Three

NEVER SETTLE

Can your phone make you 'Feel at Home' when you're on the ultimate globe-trotting adventure?

The Brief

Three approached Somewhere Else as part of their Go Roam campaign. We were tasked with launching their ‘Feel At Home’ service which allows Three's customers to use their phone’s data whilst abroad in 60 destinations at no extra cost.

Partnering with experiential agency Ambient, our brief was to create a VR piece that potential customers could enjoy at key locations around the UK. Our challenge was to highlight the enormous benefits that free roaming brings to one’s travels in Three’s typically tongue-in-cheek style; inspiring awe, humour and overall positive engagement towards Three.

Our Approach

For this 360 animated film, we took customers on a journey to 5 exotic destinations covered in Three’s roaming plan. On the Samsung Gear, we launched viewers into a fast-paced adventure from the comfort of their chairs, and challenged them to find the Three mascot hiding in each location. Three reassured new and returning customers that even if they ‘Never Settle’, they can rely on the service to ‘Feel at Home’ when they’re abroad.

The Result

  • Showcased in Westfields London and the Bullring in Birmingham over 4 days
  • Hundreds queued for the activation in each shopping centre
  • More than 50% of people shared personal details with Three
  • Three to showcase ‘Never Settle’ across retail stores nationwide

Credits

Brand

Three

Agencies

W+K, Mindshare, KineticWW

Experiential Agency

Ambient

CG Studio

3Dar

Sound & Music

1.618 Digital

 

 

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