SAMSUNG

GHOST TRAIN

How did Samsung show off the spooky powers of its Gear VR headset to partners across the UK?

The Brief

Samsung wanted to demonstrate the creative potential of their first mobile virtual reality headset. To inspire ambassadors to talk about and use the Gear VR, we gave people a walk down memory lane with a Halloween-themed ghost train VR experience.

 

The Challenge

Using highly detailed 360-degree animations, we recreated an iconic funfair ghost train experience. The twist? We supercharged this simple and familiar idea and Gear VR by programming a 4D-motion-controlled platform. People shrieked as their chairs mimicked the drops, twists and turns of the virtual train ride.

 

The Result

  • The experience toured 6 cities across the UK.
  • Consistently long queues at each roadshow stop.
  • Lots of shrieks, screams and laughter.

Credits

Brand

Samsung

Agency

Undercurrent

Partner

3DAR

Motion Platforms

Think Heavy

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