A hilarious globe-trotting journey to promote Three's unique roaming offering.
Somewhere Else collaborated with Wieden+Kennedy, Mindshare, Kinetic and Ambient to deliver a VR experience as part of its Go Roam campaign, launching its Feel At Home service where Three's customers can use their phone abroad at no extra cost in 60 destinations worldwide.
With Never Settle!, we took Three Mobile's expanded service and humanised it by taking shoppers on a five-stop world tour of Three’s Feel At Home destinations. From hang-gliding around Christ the Redeemer in Rio and chilling on a Miami beach, to sightseeing in Australia and watching a lantern festival in Hong Kong, all while accompanied by an omniscient narrator with a quirky humour.
An experiential VR set-up was built in London’s Westfield and Birmingham’s Bullring shopping centres.
Natalie Fowler, marketing communications manager at Three, commented: “Our work with Kinetic has truly enhanced our Go Roam campaign. The team provided us with an inspired approach to demonstrating the value of our roaming offering, Kinetic Active’s VR brings Go Roam to a whole new audience in a highly engaging way. We’re excited for consumers to experience the fun and cannot wait to see their reactions.”