All Things Digital
On January 19th, the INSEEC group and CREA Business School hosted the 9th edition of CREA Digital Day. We met with international experts at the historic Théatre du Léman in Geneva and engaged in real, practical discussions about all things digital.
Words and Story Worlds
There, we heard from Anne Kjaer Riechert, whose ReDI school helps refugees overcome social barriers with tech. We also caught up with Ronald Menzel, co-founder of Dreamscape Immersive, on the future of Cinematic VR. Christophe Mallet, co-founder of Somewhere Else, insisted that impact - not repetition - can deeply influence consumer behavior. VR gives people presence in moments they'll remember, and creators shouldn't take advantage of that with gimmicks.
In an interview with 20 minutes, Christophe explains how Somewhere Else sets clear goals to create purposeful experiences and designs story worlds that maximise audience experience. Watch the full talk to learn how immersive tech powers strategy in the Age of Experience.