VR Marketing is dead. ”
Co-founder of Somewhere Else
As part of GenuineX - Jack Morton’s innovation practice built on new ways of working and collaborative partnerships, our co-founder Christophe Mallet gave a talk about Immersive Marketing and how to use AR/VR to win in the Age of Experience.
Immersive Marketing : Using AR/VR to win in the Age of Experience
During his talk, Chris looked at the evolution of the current marketing landscape such as the decline of the repetition-based model of advertising and the rise of experience-hungry millennials. Exploring 4 strategic models illustrated by case studies, Chris then showcased how some of the best brands in the world are already using immersive tech to solve those new challenges.