OUR APPROACH

Here's a quick overview into how we work. Whether as your production or end-to-end partner, we want you to be in tune with way we think, communicate and disrupt.

A CHANGING LANDSCAPE

Immersive technologies, the likes of VR, AR & MR, are set to fundamentally reshape the way people behave, communicate, and interact with each other. Organisations are in dire need to radically transform their marketing and digital efforts.

OUR PROCESS

That's why we developed our Adaptive Strategic Framework: it's a 4-step dynamic process that caters to transitional needs of businesses in the Age of Experience. For every client, we thoroughly adapt our framework according to their business model and project requirements.

Process-Horizontal

PHASE 1: UNFRAMING

We dig deep into our clients’ ecosystem and organisation to identify the most realistic version of the problem our work needs to solve. False assumptions are filtered away. Solid insights are forged.

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BRAND ECOSYSTEM STRATEGIC AUDIT TECH SOLUTIONS EXPERIENTIAL STORYTELLING

PHASE 2: MAPPING INNOVATION TOUCHPOINTS

After clearly dissecting the problem and identifying friction points, we’re not afraid to drill deeper. We explore how we can breath new life into content channels, digital products & services, and internal processes through our native lens of immersive tech.

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PHASE 3: DISCOVERY PHASE

Our process is an iterative and agile one. Once we’ve identified and prioritised key opportunity spaces, we begin working on the how. Technical feasibility is checked and tests are run, all to ensure a smooth execution of our project.

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PHASE 4: REFRAMING & VALIDATING

A new set of enabling technologies requires new ways of working. That's why, we're constantly reimagining the tools and principles that guide and inform our strategic partnership.

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DESIGN SPRINTS WORLD BUILDING NO ONE NIGHT STAND PEOPLE FIRST MAKERS + THINKERS

We love a good challenge

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