adidas TERREX

Delicatessen How did adidas TERREX use VR hook new customers and inspire brand loyalty?

The Brief

Adidas’s goal was simple – to excite and challenge their adrenaline junkie customers in a way they would have never expected. The key was to find an unforgettable way to market TERREX, the line of outdoor apparel & accessories. adidas provided us with 360-degree footage of accomplished climbers Ben Rueck and Delaney Miller ascending the Delicatessen mountain in Corsica.

Our Approach

We integrated this content with interactive, real-time 3D VR so that users feel like they’re part of Ben and Delaney's journey in a whole new way.Jumping in and out of breathtaking 360 footage, the story unfolds and tension builds. Suddenly, Delaney slips - just a few meters away from the summit. That's when players are thrust into her shoes to complete the climb from a first-person POV, with their own two hands.

The Results

  • Showcased in 50 TERREX shops across 10 cities in China
  • Showcased at adidas’ Rockstars event
  • Showcased at adidas’ Global Marketing Meeting of 800 Adidas executives in Germany.

Credits

Producer BYO

CG Studio 3Dar

Agency Ludwig

Sound & Music AHRE Studio

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UEFA Road to Cardiff We worked with the UEFA to create an activation for 2,000+ fans - the VR Fan Zone - at the Champion's League Final in Cardiff in 2017. view project
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