The Brief
French broadcaster France Televisions wanted to promote the launch of Season 2 of their TV series Witnesses (Les Témoins). We were brought in to leverage immersive technologies that can bring the audience closer to the story and characters from the show - like Emilie.
Emilie has been locked in a basement, abused and tortured. There, she gave birth to her captor’s baby, who kidnapped him and left Emilie for dead.
Our Approach
We designed a groundbreaking escape room where two players collaborate across time & space dimensions to save Emilie. They step into a (real) set recreation of the basement where Emilie was held. One player explores the physical space, whilst their partner - fitted with an HTC Vive - enters Emilie’s tortured mind in VR. To find Emilie, they have to communicate & interact with physical and virtual objects to find clues.
Work together. Solve the mystery. Save Emilie.
The Results
- World’s first escape room that integrates virtual reality into the gameplay
- Sold-out for the entire duration of the four-month campaign (2017)
- Re-launched for 7 months in at le 104 in Paris in June 2018
- Received high-profile media attention from the likes of France Inter, The Drum, Le Journal du Geek
Credits
Client Cinétévé
Digital Agency HKI
Interactive Dev Alter Equals
Studio Exzeb
Installation Design Labsterium
