The Brief
Samsung wanted to demonstrate the creative potential of their first-ever mobile virtual reality headset. To inspire ambassadors to talk about the Gear VR as the first mainstream mobile headset, we gave people a walk down memory lane with a Halloween-themed ghost train VR experience.
Our Approach
Using highly detailed 360-degree animations, we recreated an iconic funfair ghost train experience. The twist? We supercharged this simple and familiar idea by programming motion-controlled chairs to respond to the drops, twists and turns of the virtual ride.
The Results
- The experience was toured in 6 UK cities
- Constant queues throughout the roadshow
- Lots of screams and laughter
Credits
Agency Undercurrent
Motion Platforms Think Heavy
CG Studio 3Dar
