Three challenged us to amplify their campaign for the launch of their ‘Feel At Home’ roaming service - available in over 60 countries. 3 needed to engage customers in a fun way that captured their unique tongue-in-cheek style.
For this 360 animated film, we took customers on a journey to 5 exotic destinations covered in Three’s roaming plan. On the Samsung Gear, we launched viewers into a fast-paced adventure from the comfort of their chairs and challenged them to find the 3 mascot hiding in each location.
Three reassured new and returning customers that even if they ‘Never Settle’, they can rely on the service to ‘Feel at Home’ when they’re abroad.
- Hundreds queued for the activation in each shopping centre
- More than 50% of people shared personal details with Three
- Showcased in Westfields London and the Bullring in Birmingham over 4 days
- Three to showcase ‘Never Settle’ across retail stores nationwide
CG Studio 3Dar