The UEFA approached Somewhere Else whilst preparing for the 2017 Champions’ League final in Cardiff looking to increase brand fans engagement and build up excitement ahead of the final game.
We were given 2 specific objectives: bring to life the UCL's rich history and emotional intensity as well as leverage existing 360 content the UEFA had been creating for over 2 years.
We’ve looked at creating an exhilarating, user-friendly experience taking fans through the Road to Cardiff of their preferred team, Juventus or Real Madrid. Going through some history of the chosen team, they then get to relive some of the season’s highlights...in 360 from the sideline!
Finishing on high note, users are walking down the tunnel leading to the pitch, hearing their heartbeat, as Champion’s League history unfolds on the walls. They enter the pitch, the emblematic anthem is blasting, the cup is just there, at arm’s reach, they grab it and lift it, the crowd roars - you’ve won the Champion’s League!
3D and CG Design 3Dar
Lead Developer Area 1
Sound Design 1.618 Digital
Activation & Staffing Amplify